IPTV vs Viaplay vs C More: The Complete Nordic Comparison 2026

The hottest competition in the Nordic TV market

If you live in the Nordic region in 2026 and want to watch TV, you're looking at three options: Viaplay, C More, and IPTV. Each has merit. Each has weaknesses. Each is suited to different uses. As someone who's used all three over the past three years (yes — at the same time), I'm going to give you an honest, detailed comparison. No partisanship, just facts.

Before starting, an important clarification: this isn't a "sponsored" comparison. I've really paid out of my pocket for all three services. Got the experience, took notes, and I'm sharing what I've learned.

Viaplay: Sweden's sports king

Viaplay (formerly Nent Group) is the biggest player in Scandinavian streaming. Born from a merger of Nordic media operations, Viaplay made huge sports rights investments in 2022-2025. The Premier League, Champions League (in Sweden), NHL, Bundesliga, La Liga, Serie A, Formula 1, MotoGP — all key sports rights are theirs.

Strengths

• Sports catalog: literally every major sport league
• Quality: stable Full HD streaming, occasional 4K
• Nordic exclusives: Nordic series and movies you won't find elsewhere
• Multi-device: works on every device, well integrated

Weaknesses

• Price: 449 SEK/month for the complete sport package. About €40-50/month — among the most expensive subscriptions in the Nordics
• Geo-blocking: doesn't work abroad (except limited EU travel)
• Limited general TV channels: focused on sports and on-demand, not live broadcast channels

C More: the Allsvenskan classic

C More is the historic Nordic sports streamer, owned by TV4 (which is owned by Telia). Has rights to Allsvenskan, SHL (Swedish Hockey League), Champions League selected matches, the Swedish national team. Operates differently from Viaplay: a more traditional broadcaster, less aggressive on rights acquisition.

Strengths

• Allsvenskan first-class: most matches, often best commentary
• SHL coverage: complete Swedish hockey package
• TV4 integration: easy add-on with TV4 Play subscription
• Local team coverage: smaller leagues get attention bigger services miss

Weaknesses

• Price: 499 SEK/month for full sports access. Comparable to Viaplay
• Lost rights: Premier League, La Liga, F1 — all on Viaplay now
• Limited international: focused on Nordic content. Foreign channels nearly absent

IPTV: the all-in-one wildcard

IPTV in 2026 is the most disruptive option in the Nordic market. Not for what it offers — but for what it offers at the price. The basic premise is simple: you can have all of the above (Viaplay channels + C More + TV4 + SVT + Polish + German + Italian + American channels) in one subscription, at a fraction of the cost.

Strengths

• Catalog: 35,000+ channels — everything from Viaplay, C More, TV4, SVT, plus international
• Cost: €5.83/month on yearly plan — 90% cheaper than Viaplay or C More
• International channels: all of Europe, US, Asia, Africa included
• No geo-blocking: works the same in Stockholm as in Bangkok
• Complete VOD library: 80,000+ titles, larger than Netflix
• 4K quality: on premium events, comparable to Viaplay 4K

Weaknesses

• Quality variability: depends on provider chosen. Bad providers = bad experience
• No native app: requires installing a third-party app on the TV/device
• Less polish: interface less refined than Viaplay or C More streaming apps
• No exclusive original content: no "Snabba Cash" or "The Bridge" produced exclusively for IPTV
• Legal grey zone (sometimes): depending on the provider chosen, the legal situation can be ambiguous

The real comparison: numbers in hand

Let's put it in a clear table:

Aspect	Viaplay	C More	IPTV Nordic
Monthly cost	€40-50	€45-55	€4.16
Total channels	100+	80+	35,000+
VOD library	3,000 titles	1,500 titles	80,000+
Allsvenskan	No	Yes (full)	Yes (via C More feed)
Premier League	Yes (exclusive)	No	Yes (via Viaplay feed)
Champions League	Yes	Selected matches	Yes (via Viaplay feed)
4K available	Yes (premium events)	Selected	Yes (premium events)
Native app	Yes (excellent)	Yes	No (third-party)
Customer support	Email + phone	Email + phone	WhatsApp 24/7
Original content	Yes (excellent)	Some	No

Who is each one for?

Viaplay is for:

• Premier League and Champions League diehards who can't miss a match
• F1 and MotoGP fans
• People who like "Scandi noir" series (Snabba Cash, The Bridge)
• Households willing to pay €40-50/month for premium Nordic streaming

C More is for:

• Allsvenskan + SHL diehards
• TV4 Play subscribers who want to add sports
• Those who value Nordic-only content and don't need international football
• Households loyal to traditional Nordic broadcasters

IPTV is for:

• Households wanting everything in one package — sports + Nordic + international + VOD
• People who hate paying €50/month for a single service
• Multi-sport fans who follow football + hockey + F1 + tennis + basketball
• Nordic expats living abroad who want SVT/TV4/DR/NRK in another country
• Polyglots wanting channels in multiple languages

Can the three coexist?

Theoretically yes, but: €40-50 for Viaplay + €45-55 for C More + €4.16 for IPTV = €90-110/month. Hard to justify economically.

In practice I've seen three patterns work:

• Viaplay + IPTV: dedicated Premier League fans who want the "experience" on Viaplay app and IPTV as backup for international + VOD
• C More + IPTV: Allsvenskan fans who want the "Swedish" experience
• IPTV only: most pragmatic users who accept that the app is less refined for savings of €30-40/month

The legal question

Viaplay and C More are perfectly legal — official subscriptions with content licensing. IPTV depends on the provider. Premium IPTV providers operate with their own broadcasting agreements, in the legal grey zone but not openly illegal. Across the Nordic countries the law primarily targets distributors, not end consumers. Personal risk is very low.

My choice after 3 years

Personally, after testing all three intensively for years, in 2026 I have IPTV only. Two reasons:

1. Cost: €4.16 vs €40+ for monthly subscription. The math is unmistakable
2. Catalog: 35,000+ channels including all Viaplay/C More content means I haven't actually given up anything

The negative is that the interface is less "Apple/Netflix" polished. But honestly, after a week of use you don't care anymore — you just want to watch TV, not stare at UI.

Recommendations

Don't take my advice as gospel. Test all three with their free trials. Viaplay has 7-day trials. C More similar. IPTV usually 24h. After a week of testing, the right choice for you will be obvious.

To dig into IPTV specifically, see our guide on how to choose and the IPTV 2026 guide.

Resources to deepen the comparison

• Viaplay official
• C More official